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40 years, one question: why don’t capable people act on what they know?

Inner Stance is new. The method underneath it is not. It comes from four decades of Dusan Djukich’s work with leaders, and from a single observation that kept proving true: the thing standing between people and their potential is almost never knowledge. It is what they let stop them.

Where the method comes from

Built in rooms where vagueness costs money

For 40 years this method was used with people who run things: CEOs, founders and leaders. For them, being unclear costs real money and real years. Most of the world rewards hedge, hint and never quite saying the thing. That works right up until you’re the one responsible for the result. Dusan Djukich kept seeing the same thing.

Most people know exactly what to do. They just don’t do it.

Dusan Djukich, originator of the Straight-Line methodologies

Djukich built it and wrote it down in two books, Straight-Line Leadership and Inner Stance. What we’ve done is to take that and make it into something you can apply to yourself.

What we stand for

Ownership. Correctly understood.

Things happen to you that you never chose, and denying that is its own kind of lie. But Ownership is the recognition that whatever happens, your response to it is still yours. The market turns, a key person quits, a deal collapses. You don’t control the event. You do control what you do next. Most people quietly blame the situation for their response, and call it being realistic. That’s the one move we don’t.

Real change starts the moment you stop defending yourself and start looking honestly.

Mandy van der Put, Managing Partner at Inner Stance
From method to practice

Straight-Line is the method. Inner Stance is the practice

For forty years this methodology was exclusive to only a selected group of individuals. But we wanted more leaders to change their undesired default futures. Inner Stance is the Straight-Line methodology gone global.

Since 1986

50000+

leaders trained worldwide
The faces behind Inner Stance

Straight-Line experts who live what they teach

Kristof Cuppens

Trained 10,000+ business leaders. Kristof points to the discomfort; he believes that honesty is what moves people.

Johan van der Put

The first Straight-Line coach in Europe, trained by Dusan Djukich himself. Helped over 20,000 business leaders that do up to 50 million in revenue go from point A to point B.

Mandy van der Put

Lives and breathes the methodology. Turns the method into something you can practise on a normal Tuesday.