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The greatest gift you can give someone is to help them overcome their own limitations

Thrive now, regret nothing later.

Most leaders know exactly what to do. They just don’t do it

Sounds strange, right? It’s not a lack of knowledge or capability. Nothing changes because the ground they operate from, the assumptions underneath every decision, almost never gets questioned.

From this point, American author Dusan Djukich started his life work. Dusan has worked with thousands of leaders and entrepreneurs. In boardrooms, on leadership teams, in companies where a wrong call costs real money and real people. The same thing surfaced every time. What separates the leaders who deliver from the ones who stall is not strategy and it is not knowledge. It is how a person relates to responsibility, to the truth in front of them and to their own word.

This is what the Straight-Line Leadership methodology is all about. You’ll discover 50 sharp either-or contrasts, which we call distinctions, that you’ll recognize in your own behavior. Each one shows you a place where you’ve been holding yourself back, and gives you clear tools to fix it.

Straight-Line Leadership is the methodology that emerged from that work. This book contains 50 distinctions. These are not abstract ideas, but practical distinctions that you can immediately recognize in your own behavior.

They show you where you’re holding yourself back. And what becomes possible when that stops.

To celebrate 40 years of Straight-Line, we have decided to make this work available to the public for free

Because some things are simply too valuable to keep to yourself. Leave your name and e-mail and the book is yours.

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